I am a full-stack marketer.
Passionate about consumer behaviour and creating delight, I’m the happiest whenever my clients stick out from the sea of sameness. Right now, I’m looking to work with brands that are building solutions for tomorrow’s existential challenges.
My skills
Search Engine Optimization, SEM, Search Engine Marketing, Social Media Management, Social Media Marketing, Copywriting, Content Strategy, Script Writing, Content Management, CMS, Content Management System, Hubspot, Wordpress, Adobe Suite, Adobe Photoshop, Adobe Illustrator, Community Management, LinkedIn, Twitter, Facebook, Instagram, Facebook Ad Manager, Google Analytics, Public Relations, Social Media Captions, Press Release, Video Editing, Microsoft Dynamics 365 Marketing, Content Marketing, Marketing Automation, Print, Large Format Printing, Swag Design, Fan Merchandise Design, Vendor Management, Project Management, Growth Marketing, Event Marketing, Inbound Marketing, CSS, HTML, Media Buy, Ahrefs, SEMRush, Email Marketing, CRM, Account Based Marketing, Communications
Search Engine Optimization, SEM, Search Engine Marketing, Social Media Management, Social Media Marketing, Copywriting, Content Strategy, Script Writing, Content Management, CMS, Content Management System, Hubspot, Wordpress, Adobe Suite, Adobe Photoshop, Adobe Illustrator, Community Management, LinkedIn, Twitter, Facebook, Instagram, Facebook Ad Manager, Google Analytics, Public Relations, Social Media Captions, Press Release, Video Editing, Microsoft Dynamics 365 Marketing, Content Marketing, Marketing Automation, Print, Large Format Printing, Swag Design, Fan Merchandise Design, Vendor Management, Project Management, Growth Marketing, Event Marketing, Inbound Marketing, CSS, HTML, Media Buy, Ahrefs, SEMRush, Email Marketing, CRM, Account Based Marketing, Communications
Education
NOTTINGHAM TRENT UNIVERSITY (UK)
B(A) HONS IN MEDIA WITH JOURNALISM
» 2011 - 2014
NATIONAL JUNIOR COLLEGE (SG)
GCE A LEVELS:
KNOWLEDGE & INQUIRY, BIOLOGY, CHEMISTRY, MATHEMATICS
» 2005 - 2008 (INTEGRATED PROGRAMME)
cERTIFICATIONS
JAPANESE LANGUAGE PROFICIENCY TEST
» JAN 2024: N3
» JUL 2023: N4
NUS BUSINESS SCHOOL EXECUTIVE EDUCATION
» FEB 2023: NUS - SGX GROUP DATA ANALYTICS FOR MARKETERS
(Basics of Power BI and R Studio.)
GOOGLE SKILLSHOP
» AUG 2022: GOOGLE ADS SEARCH CERTIFICATION
SINGAPORE MANAGEMENT UNIVERSITY
» DEC 2019: GRADUATE CERTIFICATION IN COMMUNICATIONS MANAGEMENT
HUBSPOT CERTIFICATIONS
» APR 2019: INBOUND
» FEB 2019: CONTENT MARKETING
Brands I’ve Supported
Where I’ve been
Senior Associate, Marketing & Communications
Singapore Exchange Limited
Oct 2022 - Jul 2023
At Asia's most international and connected exchange, I was the platform owner for SGX’s Facebook and Telegram. I looked after creative and marketing needs of the business units for retail investors and financial literacy. My scope also included events and tradeshows, such as Singapore Fintech Festival. During this maternity cover, I sucessfully organised the Singapore Trading Festival 2023, which was SGX’s flagship event for retail investors.
Digital Engagement
Social Media Management
Content Calendar, Enquiries, Support for Crisis Comms…
Running Facebook Lives
Media Buying (Facebook)
Event Planning and Management
In-house events: Singapore Trading Festival 2023 (This was a 9-day long event.)
Tradeshows: Fintech Festival 2022, FSM Invest Expo 2023…
Graphic Design and Video Editing
Reporting and Advisory
Marketing & Comms Manager
ISS Facility Services Pte Ltd
Sep 2020 - Jan 2022
ISS is a multinational facility management and cleaning company. We faced the epic task of fighting COVID-19 at the frontlines. On top of typical marketing matters and pitch support for multi-million contracts, I managed both internal and external communications, which ranged from crafting newsletters and COVID-19 hero stories, to managing media enquiries.
360° communications
Internal and external communications
Craft monthly newsletters
Cover internal local stories (relating to COVID-19 and product/service development)
Manage media enquiries
Film and edit simple internal videos
Run internal townhalls
Oversee the company’s marketing efforts, collaterals, content, and vendor liaison
Work closely with the HR department to run internal campaigns to motivate frontline staff
Support the adoption of refreshed global branding
Regain control of local social media channels, and help the company adjust to digital marketing methods
Marketing Manager
Lanturn
Oct 2019 - Jun 2020
This was where I moved my company from page 3 to page 1 on google search in under 3 months, and grew the organic traffic by 6x. Lanturn is a digital corporate secretary and accounting firm, that served mostly startups.
Digital Inbound Marketing
Oversee the company’s marketing efforts, collaterals, content, and vendor liaison.
Digital Media Buy
Events & Webinars
Weekly Reports
Content Specialist
Construct Digital
Oct 2018 - Sep 2019
This was where I had the opportunity to stretch my mind and overcome various marketing challenges for well-established brands. Construct Digital is a digital martech agency. I was the go-to person for digital copy and content. From tweets and ads to entire landing pages, I had it all covered. I also supported pitches with content direction and strategy.
Content & Copy Writing
Digital Ads (FB, GA, LI)
Social Posts
Blogs, EDMs, Landing Pages
Video Scripts
Content Support for Events
Pitch support; content strategy
Concept Planner
Click2View
Jun 2017 - May 2018
click2view was a content agency, which specialised in videography work. I researched clients' briefs and crafted proposals. At times, I stepped in to assist in the execution of projects. The work included scripting, lending a hand at video shoots, sanity-checking video edits, and checking translations. I was also the account manager for some of the clients due to legacy arrangements in the initial months of my time at click2view.
Content & Copy Writing
Blogs
Video Scripts
Client Management & Project Coordination
Proposals & Pitches
More Roles
(Click for details about the work I did before 2017.)
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Jan 2017 - May 2017
This was where I learnt about channel marketing and inside sales. Seacad was a reseller for Solidworks, a 3D-CAD engineering software from Dassault Systemes.
Oversee the company’s marketing efforts.
Content & Copy Writing
EDMs
Social Posts
Collateral Production & Distribution
Brochures
Training Schedules
Swag
Tradeshows
Monthly Reports
Liaison with vendors and Dassault Systemes’ marketing team.
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Oct 2015 - Dec 2016
This was when I grew comfortable with networking, and provided social posts for small local businesses. Due to my previous work at GloStart/Magnet, I met a lot of small business owners. A good number of them didn't qualify for the investments, nor did they quite need a full re-brand. Rather, some of them needed a bit of online awareness. Because I could do basic photography, craft content, and build their initial presence online, I served to meet that very basic level of need.
Copy Writing: Social Posts
Basic Graphic Design & Branding
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Mar 2015 - Sep 2015
This was where I acquired business sense and learned how to understand the health of businesses from their financials. GloStart was the branding arm of a private investment group called GLO. MAGNET was a branding and website creation agency. The CEO of GloStart was also one of the founders of MAGNET. My contract listed me as a secretary, but my scope was more extensive. I was responsible for the initial vetting of financials and credit ratings of small businesses that were seeking investments. Because I researched and learnt a good deal about the businesses, it only made sense for me to write the copy for their websites and features on trade/investment magazines.
Content Writing
Articles (Digital & Trade Magazines)
Website Copy
Evaluation of financials & credit ratings of small business for investments
Secretarial Work
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Jan 2015 - Mar 2015
This was where I wrote social media copy, chose accompanying graphics, and created reports for clients. noisycrayons was a social media agency, doing B2C work for mostly travel-related and FMCG brands. I was responsible for the content calendar, UGCs, responding to followers, and monthly reports.
Copy Writing: Social Posts
Social Media Performance Reports
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Studied for 3 years in the UK, and obtained my B(A) Hons Media with Journalism at Nottingham Trent University.
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Mar 2010 - Sep 2011
By the time I finished JC, I had a modest graphic design portfolio, including 3D designs on Autocad. So I got a job here. Day-to-day, I presented interior design proposals to clients, and project-managed renovation works. I also helped with the monthly interior design fairs; it included booth duty for most months, and coordinating booth setup on a couple of occasions.
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Jan 2009 - Mar 2009
This was my post-A Levels vacation job, where I churned out 8-10 stage backdrops and banners a day. It is thanks to this stint that I acquired a healthy understanding of layouts and design.
Content
Search Engine Optimization
Getting onto page 1 of relevant Google searches organically is simply more cost efficient in the long term.
Newsletters for ISS Singapore
MORE WRITING SAMPLES
Articles. Blogs. EDMs. Webpages.
Long form in many forms.
Videos
ISS Singapore
2021 Highlights
As it says on the tin! A summary of organisation’s achievements for 2021.
ISS
120 Years - Singapore Version
ISS A/S was founded in Copenhagen, Denmark in 1901. It has been in Singapore since the 1990s, so I dived into the archives and made a local commemorative video.
ISS
Thank Your Cleaner Day 2020
Cleaners were essential in the fight against COVID-19, as their efforts minimised the spread of the dreaded disease. Karcher and Our Tampines Hub worked with us to help these COVID Heroes feel recognised.
Giant
Hari Raya 2019 Promos
Throughout the run-up to Raya, Giant needed highly tactical ads to support various product category promos for seasonal needs. This video is part of the collection.
NUSS
Member Testimonials
NUSS was nearing the end of a promotional period, and needed a video to express the benefits of the membership from a member’s perspective. It provided the necessary push to meet targets.
Giant
Xmas 2018 Gift Ideas
Giant wanted more attention for its gift catalogue, so we came up with a series of unconventional gifts, directing the viewer to look at the catalogue for better gift ideas.
EPSON
35th Anniversary Video
EPSON Singapore was celebrating its 35th anniversary and EPSON's president graced the occasion to congratulate the staff. He took the opportunity to outline and reinforce the company's direction and goals leading up to 2025.
HSBC
ClientSpeak Series
HSBC needed a way to succinctly explain their cash management capabilities to new corporate clients. As their clients have varying needs, the solutions are often highly-customised. Thus, a series of videos that shed light on the relationship between HSBC's client servicing team and their clients was created.
Google
thinkplatforms 2017
DoubleClick at Google needed a summary of the points discussed at thinkplatforms 2017, to support post-event follow-ups and to build traction for similar events in the following years.
Social Media
Thoughts & Updates
Reflections of a Guerrilla
A Rose By any other Name…
Jun 19, 2022
Beyond Uniqlo:
A Step-by-Step Style Guide for SG Dudes
Jun 26, 2022
The White T-shirt Guide for SG Dudes